Strategic Illustration is a powerful tool that enables groups of people to work together in highly effective, collaborative and satisfying ways. It’s a visual system that captures information, ideas, and documents and interactively supports group process. The best part is it integrates both sides of your brain, so your team’s ideas and excitement builds when someone captures it in real-time pictures.
To the casual observer, the essence of strategic illustration or graphic capture is the ability to listen, take quick accurate notes and draw. Beneath the surface exists a deeper understanding of business processes, listening for meaning, consulting, filtering/synthesis and graphic architecture skills. One of the early founders of the field of strategic illustration, Patti uses strategic visuals and processes to accelerate change.
How it works
The brain is divided into two distinct parts that consciously function together to interpret all of your experiences, conscious and unconscious, helping you understand and react to them.
The left side of the brain is associated with a sequential and analytic processing style. It recognises serial events like talking, writing and reading. The right side of the brain is simultaneous. It finds connections and interprets images and emotions. Both sides of the brain work together to process information on a number of levels.
To identify and work through problems at a deep level, you want to consciously activate both sides of the brain so you can understand the full picture. By combining words with images, you fire up both sides of the brain simultaneously. The process of categorising images and concepts into patterns generates a profound sense of knowing- deeper and stronger that anything the rational mind can create. This synthesising process is critical to access the deep clarity needed to strategise, work together and create change.